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Why hybrids are dying: Gas engines are good enough on mpg, plugins are sexier ExtremeTech

Mazda Motor Corporation known as simply Mazda, is really a Japanese multinational automaker situated in Fuchu, Aki District, Hiroshima Prefecture, Japan.In 2015, Mazda produced 1.5 million vehicles for global sales, many which (nearly 2million) were manufactured in the company's Japanese plants, using the remainder from a variety of other plants worldwide. In 2015, Mazda was the fifteenth biggest automaker by production worldwide.Mazda began because Toyo Cork Kogyo Co., Ltd, founded in Hiroshima, Japan, 30 January 1920. Toyo Cork Kogyo renamed itself to Toyo Kogyo Co., Ltd. in 1927. In the late 1920s the business had to be saved from bankruptcy by Hiroshima Saving Bank along with other business leaders in Hiroshima.In 1931 Toyo Kogyo moved from manufacturing machine tools to vehicles using the introduction in the Mazda-Go autorickshaw. Toyo Kogyo produced weapons with the Japanese military during the entire Second World War, such as the series 30 through 35 Type 99 rifle. The company formally adopted the Mazda name twenty six years ago, though every automobile sold right away bore that name. The Mazda R360 has been available since 1960, accompanied by the Mazda Carol in 1962.Mazda Cosmo SportBeginning inside the 1960s, Mazda was inspired with the NSU Ro 80 and made a decision to put a serious engineering effort into development on the Wankel rotary engine as a method of differentiating itself using Japanese auto companies. The company formed an enterprise relationship with German company NSU and began using the limited-production Cosmo Sport of 1967, and continuing for this day while using Pro Mazda Championship, Mazda is one of the sole manufacturer of Wankel-type engines with the automotive market, largely by way of attrition (NSU and Citroën both quit on the design throughout the 1970s, and prototype Corvette efforts by General Motors never made it to production.This effort to create attention to itself apparently helped, as Mazda rapidly did start to export its vehicles. Both piston-powered and rotary-powered models made their way all over the world. The rotary models quickly removed for their blend of good power and light-weight weight when compared with piston-engined competitors that required heavier V6 or V8 engines to make the same power. The R100 and also the RX series (RX-2, RX-3, and RX-4) led send out export efforts.During 1968, Mazda started formal operations in Canada (MazdaCanada) although Mazdas were affecting Canada who are only 1959. In 1970, Mazda formally entered the American market (Mazda North American Operations) and was very successful there, going as far as to create the Mazda Rotary Pickup (based for the conventional piston-powered B-Series model) solely for North American buyers. To this day, Mazda continues to be only automaker to get produced a Wankel-powered pick up truck. Additionally, it's also the only marque to obtain ever offered a rotary-powered bus (the Mazda Parkway, offered only in Japan) or station wagon (inside RX-3 and RX-4 lines without a doubt markets). After nine numerous development, Mazda finally launched its new model from the U.S. in 1970.Mazda's rotary success continued till the onset on the 1973 oil crisis. As American buyers (together with those in other nations) quickly taken on vehicles with better fuel efficiency, the relatively thirsty rotary-powered models did start to fall out of favor. Combined with being the least-efficient automaker in Japan (when it comes to productivity), inability to alter to excess inventory and over-reliance within the U.S. market, the corporation suffered a huge decrease in 1975. An already heavily indebted Toyo Kogyo was within the verge of bankruptcy and was just saved over the intervention of Sumitomo keiretsu group, namely Sumitomo Bank, along with the companies subcontractors and distributors. However, the corporation had not totally turned its back on piston engines, the way it continued to generate a assortment of four-cylinder models through the entire 1970s. The smaller Familia line especially became crucial to Mazda's worldwide sales after 1973, as did the somewhat larger Capella series.Mazda RX-7 (first generation)Mazda refocused its efforts making it the rotary engine a choice with the sporting motorist instead of a mainstream powerplant. Starting using the lightweight RX-7 in 1978 and continuing together with the modern RX-8, Mazda has continued its dedication to the present unique powerplant. This switch in focus also resulted inside the development of another lightweight sports vehicle, the piston-powered Mazda MX-5 Miata (sold since the Eunos and then Mazda Roadster in Japan), inspired because of the concept 'jinba ittai'. Introduced in 1989 to worldwide acclaim, the Roadster continues to be widely credited with reviving the concept in the small performance car after its decline inside late 1970s.

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